Pay Per Click is a unique advertising technique which is available on the internet. It can be found on various websites, various advertising networks and search engines
PPC is a genuine way found by the Google search engine to display genuine search results. Pay per click service provider will keep a track of your ad campaign and calculate the number of visitors clicked on your ad and then automatically deduct the amount fixed from your account. In all, your product, your landing page, the keyword and bidding amount plays an important role in this campaign.
There are basically two types of links namely sponsored links and organic links. Organic links are obtained as a result of search done for a particular keyword. In this an advertiser pays a particular amount to the website or on the page where its link has been placed after the visitor clicks on the link or banner and lands on the advertiser's web page.